Category Page Best Practices
Overview
The objective of recommendations on the Category Page is to help the customer effectively drill down into the vertical of interest.
- Quantity: 1-2 placements. If a category list page where Discover is enabled, one placement is fine, and quite frankly, we shouldn’t object to having zero placements.
- Location: Prioritize inserting a placement above the fold or as high up on the page as possible. Similar to the Home page guidance, commit to show only (in-category) personalized recommendations if the retailer objects to display top sellers high up on the page.
- Strategies: It’s a best practice to use in-category personalized strategies here and default to in-category top-seller recommendations otherwise.
|
Strategy |
Family |
Description |
|---|---|---|
|
PersonalizedClickCP InCategory |
Personalized |
People who viewed items you browsed also viewed Products other customers have viewed, given that they viewed a product the customers recently browsed. Uses category context to show only same-category products. |
|
Personalized ViewedPurchased InCategory |
Personalized |
People who viewed items you browsed ultimately bought Products other customers have bought given that they viewed a product that the customers recently browsed. Uses category context to show only same-category products. |
|
CategoryTopSellers |
Category |
$STRATEGY_HINT$ Best Sellers Top products in the category based on unit sales |
|
CategoryTop Products |
Category Best Sellers |
Top Products in $STRATEGY_HINT$ Top products in the category based on views, clicks and purchases |
|
PopularProducts InCategory |
Category Best Sellers |
Popular Products in $STRATEGY_HINT$ Top products in the category based on # of line items * total revenue |
|
ShuffledCategory TopSellers |
Category Best Sellers |
Top Sellers in $STRATEGY_HINT$ Top selling products from the seed, child and grandchild categories |